Social Media is a great marketing tool for whatever it is you want to put out in the world, especially music.
It doesn’t matter where you live or what your background is, as millions of people can view and respond to your music if it gains enough traction. If you want to be successful though, you will need to learn how to navigate through the ever-changing social networks.
Also, a great thing is that there are countless different social media platforms you can promote music. Platforms like Youtube, Facebook, Instagram, and TikTok are the best among others.
7 Effective Tips To Promote Music On Social Media
After you record and mix your music, it’s time to share it with the world and social media platforms are one of the best methods. And if you want to know how to promote your music on social media, here are some of the best tips you can use.
1. Know Your Audience
Think of your music and the genre it falls under. What types of people are likely to be listening to your music? What age group do most of them fall under? Which gender follows and listens to my music the most?
These are just some of the questions you may want to think of from time to time. These questions aim to help you identify your target audience. This will be useful in influencing and directing your marketing strategies towards a more specific group of people.
For example, knowing your audience can help you illustrate suitable cover art for your albums. You can add specific words and objects to your art that speak and appeal to your followers.
You will also be more prepared when collaborating with other artists, contacting marketing agencies, and coming up with new song titles and ideas.
2. Make Sure You Have A Fully Functional Website
Whenever people want to know more about you and your music, this is the place where they can have all of their curiosities and questions tended to and satisfied. Therefore, it is in your best interest to create an interactive and easy-to-use website with sufficient information, if you don’t already have one.
Updating it constantly with new tour dates and song releases will also help keep your audience more in-tune with your melodies. Having a fresh website is critical.
Not only you can attract people to your website through social media platforms, you can also use the power of SEO to have organic traffic.
Building and maintaining a website is very easy these days. There are no code tools such as WordPress, Squarespace, and Webflow that make website creation a breeze.
3. Choose The Most Appropriate Social Media Platforms
You should boost your following on those platforms which work the best for you and your music. Because not all platforms are equally good for music promotion.
For example, I always preferred Facebook and Instagram over other platforms, such as Twitter and Snapchat. Then you may want to stick to your preferred platforms, as they are the ones you are most comfortable with.
One of the best social media platforms to promote music on is Youtube. Because it’s a video platform you can create live shows and play your music, publish music videos, etc.
Facebook is also great because you can create your own band page and promote music there. Also, start live streaming and offer free concerts to your audience.
And as you already know TikTok really blew up in recent years and it gave birth to many new musicians and artists. So, you can also use its power for your own music.
4. Stimulate Your Audience
One of the best ways to promote your music is by creating a buzz or a sense of excitement around your upcoming music on social media. This will surely electrify your current loyal listeners, but it may also help attract curious onlookers.
One way you could do this is by releasing some of your singles individually before you release a whole album. This will give fans and neutrals alike a taste of what to expect and make them engrossed in the anticipation of the album’s release.
Another way to achieve this is by interacting with fans through guessing games and puzzles. You could reveal song titles and album themes through these activities to your fans, which may spur them on to come up with all kinds of theories.
5. Offer Live Performance To Your Fans
You can pleasantly surprise your existing audience by live streaming your music on various social media platforms, such as Facebook and Twitch. You can perform singles or even whole albums, if you feel like it, to give your fans a snippet of what to expect if they were to see you out in a physical concert.
This is a powerful promotional strategy, as fans always love to see their favourite artists pour their heart and soul into a raw, unadulterated performance, even if it isn’t as perfect as the studio recording.
You can play your original song or offer an acoustic version. Or you can record your band playing live.
If you don’t play any musical instruments, ask your friends or just sing to a backing track. There are countless ways to play your music live.
Also, ask your fans to share your live streaming to attract more people. The more shares your post gets, the more fans you will get and it might go viral.
6. Choose The Promotion Method
How exactly do you want to deliver your music to your audience? Do you want to unveil your music in the form of music videos or lyric videos? Or maybe you want to release them straight away without any video content involved? Some of these questions may want to drift through your mind when thinking of ways to launch your music.
Music videos are highly effective in capturing a large audience when done right, but they are expensive and time-consuming to produce. Lyric videos on the other hand are cheaper alternatives and can be enthralling as well.
Music or lyric video is great for Youtube but it might also work for Facebook. But make sure that it has a high production quality.
7. Be Consistent
To succeed in the constantly evolving digital space, you need to be consistent, driven and resilient. You should regularly inform your fans about any upcoming song releases and live shows, so they feel more connected and engaged.
You should also be highly ambitious, so you can overcome all the obstacles on the road to success. Additionally, you should have the mental toughness to deal with any setbacks or challenges that naturally come with any worthwhile pursuit.
Giving yourself time and gradually developing these traits will help you immensely on your path to stardom.
If you use all of these tips or at least a combination of them, it will surely improve your social media game, and increase your chances of success in the highly competitive digital world and overall music industry. Also, having a good website is a plus.
If you’re in the market for some high-quality guitars, you may want to visit online music store Walnut Creek. Their selection is sure to pique your interest.